survey of marketing 4

1,200 words total, 3 APA cited references and reference list. NO PLAGIARISM PLEASE!!!

1. Summarize the Coca-Cola case expanding upon consumers’ perspective on soda consumption. Three (3) dilemmas are presented within the case. Discuss one of the dilemmas providing full detail.

2. A concept discussed in the READ and ATTEND is the triple-bottom-line orientation. The 3 components are 1. FINANCIAL BOTTOM LINE 2. SOCIAL BOTTOM LINE 3. ENVIROMENTAL BOTTOM LINE. How can Coca-Cola maximize growth through each component given the decline in soda consumption?

3. If you were a Marketing Manager for Coca-Cola and were assigned a project to increase market share by focusing on the value proposition and value from society’s perspective, what recommendations would you provide? Include at least three (3) recommendations and expand upon each recommendation.

QUESTION 4

250 words total, 2 APA cited references and reference list. NO PLAGIARISM PLEASE!!!

USE THE WORKSHEET AS A GUIDE BUT ANSWER THE QUESTION IN PARAGRAPH FORM.

4. A reference group is a set of people a consumer wants to please or imitate, and this affects the consumer’s purchasing decisions. Consumers often buy products because they feel pressure from reference groups to conform. Does conformity exert a positive or negative influence (or both) on consumers? Explain and include examples. With what types of products is conformity more likely to occur? Why do you think this is the case? Explain.

WORKSHEET LISTED BELOW- VIDEOS FROM WORKSHEET

 

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