Prince Sultan University in Saudi Arabia International Business Discussion

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Question Description

I need help with a Business question. All explanations and answers will be used to help me learn.

 

Questions

  1. Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that empathized global standardization? What were the benefits of such a strategy?
  2. What were the limitations of Goizueta’s strategy that persuaded his successor, Daft, to shift away from it? What was Daft trying to achieve? Daft’s strategy also did not produce the desired results. Why do you think this was the case?
  3. How would you characterize the strategy pursued by Coca-Cola under Isdell’s leadership? What is the enterprise trying to do? How is this different from the strategies of both Goizueta and Daft? What are the benefits? What are the potential costs and risk?
  4. What does the evolution of Coca-Cola’s strategy tell you about the convergence of consumer tastes and preference in today’s global economy?

 

 
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