Corporate Strategy Boeing Company Memorandum

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Description

 

 

Background: You/your group are part of the management team for the CEO (me) for an aircraft manufacturing firm.  I have tasked you with writing a company-wide memo to layout our corporate strategy for the coming years.  Use the information provided to develop a memo.

You must choose either Boeing or Airbus and discuss the optimum strategy for the following questions:

  • Do we pursue subsidies from the government to help us compete?
  • What are the ramifications if we do?
  • Should we develop more/better relationships with our military customers?
  • What are the ramifications if we do?
  • What would be theresults if we unilaterally refused either of the options above?
  • Assuming our competition does accept one of the governmental help programs, what can we do to counter them in the market?

 

 
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