Uber Case Study

Read “Case Study 2 Uber Hits a Bump in the Road”. Provide APA-style citations for any resources used. The document should follow the following formatting principles for business documents:

• Use consistent formatting throughout (12 point font, Times New Roman, single-spaced);
• single-spaced;
• use clear headings and minor headings to organize thoughts and analysis;
• embed tables, charts, or graphs in the text;
• provide a title page; and
• an APA-style reference page.

Due: Sunday 05/12/2019 at 11:59 p.m., CT

These are the questions

2-7a Questions for Discussion

1. What are the ethical challenges that Uber faces in using app-based peer-topeer

sharing technology?

2. Since Uber is using a disruptive business model and marketing strategy, what

are the risks that the company will have to overcome to be successful?

3. Because Uber is so popular and the business model is being expanded to

other industries, should there be regulation to develop compliance with

standards to protect competitors and consumers?