Assignment 2: Global Marketing
Assignment 2: Global Marketing
Despite the challenges of going global, many companies are still exploring foreign markets for production and as a potential market for products.
What are the challenges these companies face, and why has globalization become so important to many companies?
Be sure to cite examples and be detailed in your explanations.
By Sunday, May 26, 2013 submit your response to the appropriate Discussion Area. Use the same Discussion Area to continue the discussion until Wednesday, May 29, 2013.
Comment on how your classmates would address differing views.
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