Entries by James Anderson

Who uses personal care products?

July 2, 2022 in /by

For this assignment, you work for the marketing manager of an organization that is going to launch a new line of personal care products in the U.S. market. The proposed target market will be males, between 18 and 35 years old, and price points will cover income ranges from lower to mid-level. Distribution is planned […]

 

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What are ways marketing executives manage a product’s life cycle?

July 2, 2022 in /by

Each bullet is its own question. Each question must be either 2 paragraphs or 200 words In your opinion, which of the seven stages in the new product development process is most important and what reasoning led you to your conclusion? Select a product with which you are familiar. What stage is this product at […]

 

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: International Marketing Plan

July 2, 2022 in /by

Assignment 2: International Marketing PlanDue Week 8 and worth 220 pointsYou will use your chosen country (from the Discussions) for this Assignment. In addition to the country, you will reference the shoe manufacturing firm (introduced in the Discussions). Write a four to six (4-6) page paper in which you: Identify two (2) forms of market segmentation […]

 

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Basic Elements of Marketing

July 2, 2022 in /by

Research a local health care organization of your choice, and complete the following tasks: Perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis, listing at least 2 points in each area. Information can be gathered from the Web site or articles about similar organizations from the readings. For example, extended hours of operation could be […]

 

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Determine the key characteristics of the users of the products and/or services of the health care provider you selected.

July 2, 2022 in /by

Assignment 2: Competition, Marketing Mix, and PricingDue Week 8 and worth 300 pointsFor this assignment, use the same health care provider as in Assignment 1. Write a four to six (4-6) page paper in which you: Determine the key characteristics of the users of the products and/or services of the health care provider you selected. […]

 

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Consumer Behavior Blog Post – Would you tweet about clean hands?”

July 2, 2022 in /by

“ Please respond to the following: Look at Method’s Twitter account presence: Based on this information from Method’s Twitter account, decide whether a consumer would use hedonic or utilitarian values in their decision to purchase a product from Method. In this week’s blog entry, indicate your decision and explain your rationale based on your own reaction […]

 

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The Media Planner Discussion 1

July 2, 2022 in /by

There are many different factors that are associated with the planning and buying of media for advertising. Finding the right combination can be a bit challenging. You want to be able to not overspend on your advertising budget to maintain your profit margin. If the cost of that ad is not being effective and adjustment […]

 

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Powerpoint – Marketing a New Product

July 2, 2022 in /by

Option #2: Marketing a New Product Put yourself in the position of marketer who wants to market a new product or service. Create a PowerPoint presentation to explain to potential investors how the new product or service will be marketed with a focus on the segmentation, targeting, and positioning (STP) strategies. Be sure to cover […]

 

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Unit 1-2 Organizational

July 2, 2022 in /by

ASSIGNMENT 1 In this unit you learned about ethics and professional values. You also learned about the process of entering an OD contract, the diagnostic process and diagnostic models as well as collecting data. For each homework assignment that you submit in this course, you must have a minimum of 3 scholarly sources (peer-reviewed journal […]

 

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Principles of Hospitality and Tourism paper

July 2, 2022 in /by

Most states regulate their health departments by city or county. Search for health department regulations for food service facilities that are closely related to the location where you reside. Focus on possible challenges to the restaurant industry, such as health department regulations and requirements, social concerns, competitive issues, and / or demographic and geographic issues. […]

 

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