Entries by James Anderson

Identifying Audience

July 2, 2022 in /by

Knowing or anticipating who will be reading whatever has been written is the key to effective writing. The first question is to establish the target audience for the piece of writing. Such an answer might be obvious especially for reports, forms, strategies, marketing brochures, and blogs. Knowing your audience will help you realize the message […]

 

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: Social Media and Market Research

July 2, 2022 in /by

Option #2: Social Media and Market Research Read the article “Research in Action: When It Comes to Social Media, Don’t Be a Wallflower,” on page 495 in your textbook, Basic Marketing Research. Based on the information presented in this example, create 5-7 hypotheses that you would want to test as a way to examine the relationship between […]

 

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Risk Analysis and Capital Structuring

July 2, 2022 in /by

Differentiate how healthcare regulations federal, local and state increase the complexity of financial management and decision making. Assignment: Based on your past experiences and the knowledge gained during your coursework, consider the following question, and post a substantive initial post: Health care is undergoing significant change on a continual basis, evidenced by recent trends in […]

 

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International monetary system and exchange rate policies.

July 2, 2022 in /by

From the e-Activity, determine key reasons why a multinational corporation might decide to borrow in a country such as Brazil, where interest rates are high, rather than in a country like Switzerland, where interest rates are low. Provide support for your rationale. * From the scenario, select two (2) potential international markets in which TFC […]

 

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What is an agency relationship?

July 2, 2022 in /by

Directions: Answer the following questions on a separate document. Explain how you reached the answer or show your work if a mathematical calculation is needed, or both. Submit your assignment using the assignment link above. In your own words, complete the Mini-Case on Page 562 of your textbook. Suppose you decide (as did Steve Jobs […]

 

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Marketing Communiation essay

July 2, 2022 in /by

DUE DATE SUN 09/03 9PM NO PLAGIARISM 4-6 PAGES ESSAY MARKETING COMMUNICATION Assignment 2: Promoting YOU as a Brand Every one of us is our own brand, and in this assignment you will analyze Your Brand! Write a four to six (4-6) page paper in which you address the following personal branding questions: 1. Examine your […]

 

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various factors that positively and negatively affect marketing and strategy for companies

July 2, 2022 in /by

You should now be familiar with the various factors that positively and negatively affect marketing and strategy for companies. Some of these factors work with each other and some work against each other. For example, let’s look at technology and how it has impacted newspapers. Since 2003, print readership has declined while Internet revenues increase. […]

 

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Determine your price objective with your justification.

July 2, 2022 in /by

Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service. Be sure to include […]

 

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Assess which of Michael Porter’s basic strategies you will use to market this product and why.

July 2, 2022 in /by

Select the scenario for your Week 3 and Week 5 final project marketing plan. Scenario 1: You are the marketing manager for the firm of your choice responsible for developing the tactical and strategic marketing plan. You are also responsible for the successful implementation and evaluation of the plan and have full P&L responsibility for your product/service line. Scenario […]

 

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Convergence of Media

July 2, 2022 in /by

I interpret convergence as a way for print, online and television journalism to seamlessly blend together.  The text explains that, “Converged newsrooms break down the historical walls dividing print, broadcast and online journalism” (Friend, 2005). They essentially are reporting the news for not just one but all three areas of journalism so they have a lot of […]

 

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