Entries by James Anderson

Cola Wars Continue – Case Analysis Questions (100 points)

July 2, 2022 in /by

Questions： 1.     In class we talked about firm profits and two perspectives of how to explain them – an internal resource based view and a more external view focused on the industry the firm competes in. Two questions related to firm profits: a.     If you were asked to explain why Coke and Pepsi are so […]

 

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applied managerial submission 4

July 2, 2022 in /by

Respond to the following scenario with your thoughts, ideas, and comments. Be substantive and clear, and use research to reinforce your ideas. Over lunch, you and Mary meet to discuss next steps with the expansion project. “Do we have everything we need on sales and costs?” you ask. ”It must be time to compute the […]

 

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Marketing plans help coordinate an organization’s departments and activities

July 2, 2022 in /by

Marketing plans help coordinate an organization’s departments and activities toward a mutual benefit between the organization and the consumer. Well thought out marketing plans contain both internal and external research aimed at understanding who the customer is, what they want, and any barriers the company may encounter in meeting customer demands. This research and information […]

 

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Marketing via Social Media

July 2, 2022 in /by

Option #2: Marketing via Social Media In this assignment, you will explore social media and marketing technology in an essay. In your essay, choose a brand (or product) that relies heavily on social media or technology to market their product. Examples would be Netflix, Uber, or Coca-Cola’s “your name” campaign. Provide the following: Provide an […]

 

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Convergence of Media

July 2, 2022 in /by

ASHLI I interpret convergence as a way for print, online and television journalism to seamlessly blend together.  The text explains that, “Converged newsrooms break down the historical walls dividing print, broadcast and online journalism” (Friend, 2005). They essentially are reporting the news for not just one but all three areas of journalism so they have […]

 

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OMM 615 Strategies: Marketing/Advertising/Public Relations/ week 1 discussion 1 and 2,

July 2, 2022 in /by

IMC & Marcom What is marcom? How have the functions within marketing communications become more integrated? What does the Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important? Incorporate concepts and examples from this week’s lecture in your post. Discussion 2 Where do the IMC communications tactics fit […]

 

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Marketing Techniques and Strategies in Health Care

July 2, 2022 in /by

Unit:  Marketing Techniques and Strategies in Health Care Due Date:  Wed, 9/6/17 Deliverable Length:  700 words Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following: You have been asked by the chief executive officer (CEO) of a local health care organization in […]

 

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The purpose of this assignment is to evaluate the inventory section of two companies using basic comparative analysis, and to interpret the data to gain insight about the company’s inventory managemen

July 2, 2022 in /by

The purpose of this assignment is to evaluate the inventory section of two companies using basic comparative analysis, and to interpret the data to gain insight about the company’s inventory managemen The purpose of this assignment is to evaluate the inventory section of two companies using basic comparative analysis, and to interpret the data to […]

 

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Strategic Alliances and Human Resource Management

July 2, 2022 in /by

Background LGE is one of the leading global companies in the industry. It is composed of five divisions: air conditioning, business solutions, home appliances, home entertainment, and mobile communication. LGE has 114 subsidiaries worldwide and employs around 82,000 people. LGE is a South Korean company and as such has some unique characteristics derived from the South […]

 

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Customer Service and Organizational Culture

July 2, 2022 in /by

An organization’s service culture is made up of many facets, each of which affects the customer and helps determine the success or failure of customer service initiatives. Log on to the Internet and research the mission statements of the following five organizations: U.S. Department of Education USAA Educational Foundation Enterprise Rent-a-Car Starbucks Coffee Florida Hospital. […]

 

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