Entries by James Anderson

Promotional Tools for a New Business

July 2, 2022 in /by

Your Reading covered various promotional tools including sampling, couponing, premiums and other promotions, public relations, word of mouth, sponsorships, packaging, point of purchase (POP) promotions, signage, and personal selling. All of these promotional tools can be quite effective when selling a good or service. Using these promotional tools apply them to the following scenario as appropriate. Read […]

 

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Discuss the terms symbolic interactionism and the looking-glass self.

July 2, 2022 in /by

MUST BE 4 PAGES and include a Works cited page Part A Discuss the terms symbolic interactionism and the looking-glass self. Give an example of each term. Part B Ben is a little nervous about how he will be perceived when he arrives for a job interview. He got his hair cut and wore his most expensive business suit so […]

 

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description Imagine you are the IMC manager for an Organisation and have been made aware that one of their products needs an IMC campaign.

July 2, 2022 in /by

Task description Imagine you are the IMC manager for an Organisation and have been made aware that one of their products needs an IMC campaign. You need to select an Organisation and one of their product offerings for this assignment. Before you can proceed however you need approval from the Executive Management Team (EMT). As […]

 

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Select a global company of your choice in the service industry.

July 2, 2022 in /by

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following: Describe the main line of business of the company. Name 4 of the countries in which the company […]

 

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Sampling and Coupons at the Store

July 2, 2022 in /by

In this Assignment, you will write a business memo to report back to your boss (Mr. Donaldson, Marketing Director) what you found when sampling the competition’s product. You will go to a local supermarket or grocery store and take part in sampling a product. You will also see what coupons are available in the aisles for products or through flyers […]

 

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Creating a Flyer

July 2, 2022 in /by

In the Reading you learned that direct mail promotion is growing very rapidly; all the more reason that you should know how to create a direct mail piece. In this Assignment, you will create a direct mail advertisement for a company of your choice using either Microsoft Word or Microsoft Publisher®. Your original direct mail […]

 

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The Social Media Campaign

July 2, 2022 in /by

The Social Media Campaign In this Assignment, you will be the new Social Media Executive for a business, Solar Panels Planet Inc., which sells solar panels for residential and industrial use. Recently the solar panel has become a cost effective means of reducing costs over the long term and is increasingly being used by home owners as well as […]

 

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Describe the four common delivery methods of communicating ideas.

July 1, 2022 in /by

Select a product that you like or use. Using this product as a basis, design and write out the steps you would use to create a sales presentation on this product that includes the following components. 1. Write a minimum of two pages based upon steps presented on pages 188–209 in your textbook with specifics […]

 

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A Creative Advertising Brief for a New Small Business

July 1, 2022 in /by

Part of creative advertising is creating advertising briefs-providing information about the advertising in a document that covers the target market, media selection and other areas. You will prepare a creative brief based on your practice in the Learning Activity and the scenario below. Scenario: Congratulations! You are the new owner of a food truck! You will be opening your new […]

 

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A company self-examination. What are we known for? Who do we want to become?

July 1, 2022 in /by

These company (IBM) has been through numerous changes in recent years. For this assignment, Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company’s Website, the course textbook, and other online source. IBM History IBM – International […]

 

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