Entries by James Anderson

Due Week 10 and worth 250 points A company self-examination. What are we known for? Who do we want to become?

July 1, 2022 in /by

A company self-examination. What are we known for? Who do we want to become?In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Jeep Cherokee, Amazon.com, or Google. Each of these three (3) companies (Jeep Cherokee, Amazon.com, and Google) has been through numerous changes in recent years. […]

 

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A Creative Advertising Brief for a New Small Business

July 1, 2022 in /by

Part of creative advertising is creating advertising briefs-providing information about the advertising in a document that covers the target market, media selection and other areas. You will prepare a creative brief based on your practice in the Learning Activity and the scenario below. Scenario: Congratulations! You are the new owner of a food truck! You will be opening your new […]

 

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: Message AppealsThere are many different message appeals that can be found in advertising

July 1, 2022 in /by

Assignment: Message Appeals There are many different message appeals that can be found in advertising including the use of the following (see pages 290–306): (a) Endorsers (b) Humor (c) Appeal to fears and/or guilt of the consumer (d) Sex or use of subliminal messages (e) Music (f) Comparative advertising. Using the template address the following items: Checklist: Provide […]

 

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Segmentation Criteria for a B2B product.

July 1, 2022 in /by

Segmentation of a B2B (business to business product) is done in a similar fashion as consumer market segmentation. There are five segmentation criteria for a B2B product just as there are for consumer markets. These include: Measurable: Have measurable information about the segment-e.g. size, discretionary income, etc. Substantial: The segment must be large enough to warrant separate […]

 

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Consumers literally have hundreds of places to purchase from, thanks in large part to the internet.

July 1, 2022 in /by

In today’s society, the competition is rampant. Consumers literally have hundreds of places to purchase from, thanks in large part to the internet. If a person does not like the offerings in their area, they just have to hop online and can order from literally anywhere in the world now. So, with so much competition, […]

 

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Develop strategies to assess performance and achieve marketing goals.

July 1, 2022 in /by

Develop strategies to assess performance and achieve marketing goals. Develop pricing strategies and distribution channels for products. Analyze integrated marketing communications and its relationship to advertising strategy. Evaluate marketing research tools involved in the marketing process. Use technology and information resources to research issues in marketing management. Write clearly and concisely about marketing management using […]

 

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APA 300 wordsA large academic medical center was interviewing candidates for the position of marketing director.

July 1, 2022 in /by

APA 300 words A large academic medical center was interviewing candidates for the position of marketing director.  One interviewee was a vice president of marketing for a large consumer food product firm.  During the interview, the interviewee was asked what skills he had for the position.  He responded, “I’ve sold products all my life and […]

 

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Entry Plan into International Market

July 1, 2022 in /by

This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper. Note: Do not use a company from a previous assignments or discussions. Use the Internet or Strayer Library to research the following components of the […]

 

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Describe how Hill-Rom products or solutions might reduce the total cost-in-use for a hospital

July 1, 2022 in /by

Hill-Rom is a leading B2B firm that dominates a niche in the healthcare industry. Go to http://www.hill-rom.com/usa/, and analyze the product and services offered to hospitals by this firm. Using theoretical aspects included in Chapter 12, explain the buying process for a hospital that might be interested in this product. Please answer all 4 questiuns Describe how […]

 

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Discuss the pros and cons of OMP assuming the total responsibility for owning and managing its supply chain operations.

July 1, 2022 in /by

For this assignment, read the case study, “Supply Chain Issues at Optimal Medical Parts Company,” on pages 297-298 (Attached) of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale. Please answer all 4 questions Discuss the pros and cons of OMP assuming the […]

 

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