Entries by James Anderson

Discuss what a marketing plan is and describe the different components of the marketing plan in your own words

July 1, 2022 in /by

PROMPT:   Part 1 Discuss what a marketing plan is and describe the different components of the marketing plan in your own words (see figure 16.2 in the text). Also explain how the marketing plan is helpful to the organization. You do not have to put together a marketing plan for this assignment Part 2 Please take […]

 

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Relationship building is particularly important in the B2B world. How does this article reinforce this statement?

July 1, 2022 in /by

Locate an article that discusses business-to-business marketing (B2B) and how it is different than business-to-consumer (B2C) marketing. This could include any aspect of the B2B world, which might include buying, relationship building, strategic perspectives, global new product development, distribution, pricing, and/or promotional techniques. Within your article review, please make sure that you analyze a real-life […]

 

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compile a competitive analysis comparing the marketing strategies of Paychex to at least one of its competitors.

July 1, 2022 in /by

For this assignment, read the case study, “Paychex, Inc.,” (Atached). Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale. Describe the core service concept and benefits that Paychex provides to an SMB customer with its payroll outsourcing service. Compile a competitive analysis comparing the […]

 

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Describe how IBM should develop a portfolio of relationship strategies to meet the needs of its diverse B2B customer groups.

July 1, 2022 in /by

For this assignment, read the case study, “IBM Challenge: How to Serve a Diverse Mix of Demanding Customers,” on page 91 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale. Describe how IBM should develop a portfolio of relationship strategies to […]

 

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How would the tendency of business-to-business operations to develop close-knit relationships and partnerships affect their strategy development?

July 1, 2022 in /by

McKinsey & Company is a leading management consulting firm. The company publishes McKinsey Quarterly, an online journal, which features current thinking on business strategy. Go to http://www.mckinsey.com, find the search box on the right-hand side of the website, and conduct a search for articles on “strategy implementation.” Select a recent article on this topic, and briefly […]

 

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Developing a Marketing StrategyAs a marketing professional, you will likely be involved in the development of both marketing strategies and marketing plans.

July 1, 2022 in /by

As a marketing professional, you will likely be involved in the development of both marketing strategies and marketing plans. It is important to have an understanding of what differentiates these terms. A marketing strategy is an explanation of the goals you need to achieve through your marketing, which is shaped by your business goals. By contrast, a […]

 

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Describe a product you like that you believe more people should purchase.

July 1, 2022 in /by

Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the cusomer’s mind to increase its purchase? Outline your strategy. Create a new tagline for this product. INSTRUCTIONS: PLEASE USE REFERENCE STATED FOR ADDITIONAL ASSISTANCE; Fundamentals of Marketing by Tanner Raymond Chapter 5 […]

 

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Reflect on how this introductory marketing course has changed your view of how the field of marketing works.

July 1, 2022 in /by

For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make sense. The purpose of this assignment is to provide you with the opportunity to reflect on the material you have read and to expand on […]

 

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The strategic planning process

July 1, 2022 in /by

CREATE a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.1) Define and explain each of the following tools/concepts below.   The strategic planning process S.W.O.T Market Segmenting Target Marketing Product Positioning Offerings: —product, price, and service. 2) Use two […]

 

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Information technology

July 1, 2022 in /by

Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward […]

 

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