Entries by James Anderson

Supply Chain and Logistics Management

July 1, 2022 in /by

Click here to view a transcript After viewing the video, answer questions 1 and 2, and select one question from questions 3 and 4 to answer. 1. Compare Dell’s supply chain and logistics innovations with the competitive responses from competitors such as the Apple Store and others.2. Discuss the emerging supply chain and logistics management factors shown in the […]

 

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Board of Directors Presentation

July 1, 2022 in /by

You have done a tremendous amount of planning, research, and strategizing with your marketing plan in your role as the marketing manager. It is now time to present it to the company’s board of directors. You are to create a presentation in which you synthesize your research and recommendations from your previous assignments. As you know, the […]

 

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Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.

July 1, 2022 in /by

Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs shown in Figure 3.4. 1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses. 2. Analyze the advertisement using the concepts of marketing and consumer […]

 

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Explain how the following four methods should be used by your company to align best with your target segment and product definition:

July 1, 2022 in /by

Scenario: Using the same organization and the lemonade drink from the previous assignment (SEE ATTACHED FILE), develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company’s new and unique lemonade. Through your research, you have found that the bank you will be presenting […]

 

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Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value).

July 1, 2022 in /by

PROMPT:  Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem.  What would you expect to be the same and what would you expect to be different between two companies that apply one or the […]

 

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A company self-examination. What are we known for? Who do we want to become?

July 1, 2022 in /by

A company self-examination. What are we known for? Who do we want to become?In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Fiat Chrysler, IBM, Burger King, or Old Spice Each of these four (4) companies (Fiat Chrysler, IBM, Burger King, and Old Spice) has been […]

 

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Marketing Plan Project: Final

July 1, 2022 in /by

Throughout the four phases of this marketing plan project, you have created the important, detailed marketing plan sections necessary to enable your selected company to prepare the business to launch innovative new products that are designed to increase sales to current customers and to reach potential, new customers within their target market segments. This Unit […]

 

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Project Deliverable 4: The Organization’s Response to Change

July 1, 2022 in /by

From the same case that you have chosen for Deliverables 1 to 3, you will advise the CEO on how best to position his organization to be responsive to change in order to take advantage of the strategies you have recommended. Write a six to eight (6-8) page paper in which you: Give your opinion […]

 

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compare and contrast various factors that influence promotional strategies for each of the five pricing strategies

July 1, 2022 in /by

In this assignment, you will research and provide pricing examples that compare and contrast various factors that influence promotional strategies for each of the five pricing strategies: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing. 2.       Next, you will determine which pricing strategy is represented by your brand’s price and discuss why […]

 

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The Organization’s Response to Change

July 1, 2022 in /by

Project Deliverable 4: The Organization’s Response to ChangeDue Week 9 and worth 150 pointsFrom the same case that you have chosen for Deliverables 1 to 3, you will advise the CEO on how best to pos Project Deliverable 4: The Organization’s Response to Change Due Week 9 and worth 150 points From the same case that […]

 

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