Entries by James Anderson

Social Media Plan-Final Submission

Module 05 Social Media Plan-Final Submission It’s time to submit your social media plan to the drop box below. This week you are submitting your final social media plan. Your plan should contain all of the elements needed: An introduction to your brand or company An analysis of the market comparables An outline of the […]

 

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Provide an example of a schema that Jacob demonstrates.

Facebook is a social media networking service that currently boasts over 1 billion users worldwide. For this assignment, you will analyze the Jacob’s page. Please see attachment below. More specifically, analyze Jacob’s page using: At least three of the theories we explored in this module. Use the theories to describe what you learned about Jacob. […]

 

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Module 03 Social Media Plan – Outline

Using the feedback you received from your instructor from your previous submission, fill out the outline and flesh out your goals for the social media you will be using. Do all four of the social media modalities.Your outline should look something like this: Introduction Topic Sentence – what the project will be about? Brief outline […]

 

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Your Marketing Plan – Presentation

Imagine that you are pitching your hypothetical product- or service-based company’s marketing plan to the Shark Tank Team for possible investment. Create a PowerPoint presentation in which you present your full marketing plan from Assignments 1, 2, and 3. Instructions Create a PowerPoint presentation in which you: Present the major points of your marketing plan. […]

 

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Describe the beverage you will produce (key ingredients and any flavors you will offer).

For this week’s discussion, please respond to the following: Create your Non-Alcoholic Beverage company name and explain the significance of the name. Describe the beverage you will produce (key ingredients and any flavors you will offer). Develop your company’s Mission Statement. Notes:  Use headings for each section. Use quotation marks for the mission statement. You […]

 

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skills in organizational behavior and leadership

You did it! You’ve reached the end of this course. In doing so, you’ve developed your skills in organizational behavior and leadership. Take what you have learned and continue to apply it, both in your MBA courses and in your career. In our last discussion, reflect on your experience in this course by addressing the […]

 

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Develop communication objectives that refer to what the firm seeks to accomplish with its promotional plan.

Develop communication objectives that refer to what the firm seeks to accomplish with its promotional plan. REMEMBER:  Objectives need to be Specific, Measurable, Achievable, Relevant, and Time-Based. Target market: Determine the foreign target market (consumer segments) in your selected country and how the company can effectively communicate with customers in the target market. For this section, consider […]

 

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Select two countries from the region of choice, where your company is not present, where you think the business should market/sell its products/services.

Select two countries from the region of choice, where your company is not present, where you think the business should market/sell its products/services. Analyze the key characteristics of these countries based on what you learned in the first-class sessions (economic, social, cultural, political and legal indicators). Based on these indicators, decide which country is the […]

 

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Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.

Assignment 3: Part C: Your Marketing Plan Due Week 9 and worth 280 points For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan. Note: You should create and / or make all necessary assumptions needed for the completion of this assignment. Instructions […]

 

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The Chief Marketing Officer (CMO)

The Chief Marketing Officer (CMO) liked your STP presentation and asked you to review their overall marketing mix and current strategies, making recommendations for improvements. The final assessment (Assessment item 4) is to be done in the same group as Assessment 3. This is for you to evaluate how well the marketing mix of the […]

 

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