Entries by James Anderson

Building a Powerful Private Label (Store) Branding Program.

June 30, 2022 in /by

You are writing a secondary research manuscript that follows ‘general’ APA form (there are a few changes, as specified below). Each document will use: (a) Times New Roman 12 pt. type [changes are allowed for emphasis, such as sub-heads, etc.], (b) double spacing [single spacing used for long direct quotes and references list], (c) 1” […]

 

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New Shopping Records: Black Friday and Cyber Monday

June 30, 2022 in /by

If you are reading this, congratulations. It means you survived the busiest shopping days of the season: Black Friday and Cyber Monday. And, busy is an understatement. Shoppers took to the stores and online in masses, scoping up deals and getting started on holiday shopping for loved ones (and their selves). The numbers are nearly […]

 

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Clarity of argument while having a focused, concise presentation is key to your success in this assignment.

June 30, 2022 in /by

Normal 0 false false false EN-CA ZH-CN X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:””; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:”Calibri”,sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:”Times New Roman”; mso-bidi-theme-font:minor-bidi; mso-fareast-language:ZH-CN;} Read Marketing Myopia, an article written in 1960 by Theodore Levitt and published in […]

 

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Executive summery IN-TEXT CITATION AND FULL CITATION IN REFERENCE LIST PROPER HEADINGS

June 30, 2022 in /by

(ABSTRACT —>>  Executive summery IN-TEXT CITATION AND FULL CITATION IN REFERENCE LIST PROPER HEADINGS ) *** 900 -950 words  *** 1_ As Paolo DeCesare , what factors do you need to consider before deciding what to recommend in your SK-ll presentation to the global leadership team ( GLT) ? 2_ Does SK-ll have the potential […]

 

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define marketing and various marketing terms,

June 30, 2022 in /by

prepare a 1-2 page critique of the Case Analysis Group’s response, submitted to the Discussion Board, as a comment to the original. define marketing and various marketing terms, describe the social factors that affect marketing, and explain the importance of multiculturalism and growing ethnic markets to marketing managers. discuss corporate social responsibility, describe the role of ethics and […]

 

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Marketing Plan: Part I Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below.

June 30, 2022 in /by

Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose […]

 

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Reflect on how this introductory marketing course has changed your view of how the field of marketing works

June 30, 2022 in /by

For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make sense. The purpose of this assignment is to provide you with the opportunity to reflect on the material you have read and to expand on […]

 

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Target Marketing Essay

June 29, 2022 in /by

Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list: Briefly introduce the company you have chosen. Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have […]

 

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Product functionality is the key to brand success versus product design is the key to brand success.

June 29, 2022 in /by

Directions:  Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment […]

 

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Supply Chain and Logistics Management

June 29, 2022 in /by

SEE ATTACHMENT Supply Chain and Logistics Management Watch the following video (just over 11 minutes) by clicking on the link below: MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and the direct sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10070 Click here to view a transcript of the video. After viewing the video, answer questions 1 and 2, and select one question […]

 

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