Entries by James Anderson

Marketing Communication and Brand Strategy

Marketing Communication and Brand Strategy Top of Form Bottom of Form Assignment Content 1. Top of Form Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. Assignment Steps Resources: Marketing Plan and Outline Develop a minimum 700-word branding strategy and marketing […]

 

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Understanding Target Markets

Understanding Target Markets Top of Form Bottom of Form Assignment Content 1. Top of Form Purpose of Assignment To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the […]

 

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Promotion and the Product Life Cycle

Promotion and the Product Life Cycle Top of Form Bottom of Form Assignment Content 1. Top of Form Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. In Week […]

 

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Venturing into traditional retail

Case: Amazon Go – Venturing into traditional retail Sources of Case Study: Harvard Business Review, Ivey Cases and The Case Center Thoroughly read the case and prepare a case analysis report. Please ensure that while writing the case analysis, the following questions are incorporated as a part of the report: Were Amazon’s diversifications through Amazon Go and Amazon […]

 

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This particular employer has a special task for job applicants that they use to identify those who have a good working knowledge of Microsoft Office products.

MIS 1903 (CBA) Assessment 75 points Scenario: You are applying for a job. This particular employer has a special task for job applicants that they use to identify those who have a good working knowledge of Microsoft Office products. A. Using your own words (no quoting/copy/pasting from other sources), write a cover letter for your […]

 

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Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses.

Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a […]

 

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Throughout this course, you have been compiling a comprehensive marketing plan using one of the product/service scenarios listed in the Unit II assignment.

Throughout this course, you have been compiling a comprehensive marketing plan using one of the product/service scenarios listed in the Unit II assignment. (Note: You should have been using the same scenario for Parts I–III.) This unit’s submission should consist of the items listed below. Product Place Price Promotion Ensure you provide an introduction for this assignment […]

 

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Factors affecting marketing Strategy

Topic: Factors affecting marketing Strategy Order Description Type: Course WorkSubject: Marketing Pages: 7 , Double Spacing (275 words/page)Academic level: Master Sources: 5Style: APA See attached assgn rqmnts and rubric for 7 pages required. Choose a US made product as described in the first sentence of instruction (local store that sells store brands). There are 8 headings […]

 

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Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed in the Unit II assignment.

Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed in the Unit II assignment. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the subsequent marketing plan that you will compile. The […]

 

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Describe the macro environment through a political, economic, social, and technological (PEST) analysis.

You will compile a comprehensive marketing plan using the product/service scenarios listed below. This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that […]

 

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