Entries by Onesmus Patrick

Digital Marketing Data Analytics Discussion

March 15, 2022 in /by

What misalignment(s) caused channel conflict between manufacturers and dealers in the automotive industry? How was this conflict reflected in the attitudes of GM and its dealers toward the CDK Digital program? How would you characterize CDK Digital’s core competencies as of 2011? Suppose a car shopper’s interests could be known when she visited a dealer […]

 

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Positioning, Branding, and IMC Strategy Worksheet

March 15, 2022 in /by

The SBU is Corning Inc. All details are list in the document that I attached below. ULO 1: Distinguish how marketing managers position products in the marketplace and the impact of these decisions. ULO 2: Justify the creating of branding strategies utilizing marketing strategy tools of positioning and perceptual mapping. ULO 3: Evaluate alternative branding […]

 

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MAR 1011 Miami Dade College Covid and Social Media Analysis Discussion

March 15, 2022 in /by

Discussion #2- Covid-19 and Social Media Please answer directly on the discussion post thread and do not attach a document which has to be downloaded. The world has been turned upside down, economically and emotionally, with the Covid-19 pandemic. Please  answer the following two (2) questions marked 1 and 2 in a total of  approximately […]

 

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Neuroscience Techniques and Marketing Questions

March 15, 2022 in /by

I’m working on a marketing discussion question and need an explanation and answer to help me learn.   pplying neuroscience techniques to studying consumers is a fast growing trend. Click the link below for an overview: Link: https://youtu.be/NTMwnoGuI-w (Links to an external site.)  The video below shows brain imaging results averaged across a sample of respondents who […]

 

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Global Superbowl 2022 and Buying Decision Discussion

March 15, 2022 in /by

I’m working on a marketing discussion question and need an explanation and answer to help me learn.   I am sure you all watched Superbowl 2022. Pick any one ad that was shown during the superbowl, Make a post where you should discuss four points. a. Name of ad b. Product being advertised c. What […]

 

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Message Credibility Discussion

March 15, 2022 in /by

I’m working on a marketing discussion question and need an explanation and answer to help me learn.   Find a short video that touts a company’s efforts or that questions the company’s efforts. Describe the message and the credibility of the presentation. Positive or negative, does the message have credibility? Include the name of the […]

 

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Promotion Tools Strategies Presentation

March 15, 2022 in /by

Using a PowerPoint presentation: Describe at least 3 of the five promotion mix tools. For each tool, provide a screenshot to show an example of how a company is using the tool. Use a different company for each tool Provide analysis in your speaker notes as to why the company is using that specific tool—what […]

 

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Branding Personality for an Established Brand Presentation

March 15, 2022 in /by

Review the article by Masiello (PDF included) Then analyze a brand’s personality. Then, create a PowerPoint presentation complete with speaker notes and address the following: Define the five brand personalities Provide one example of a company for each brand personality and include at least three examples of what that company does to justify your choices. […]

 

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Marketing Plan Paper

March 15, 2022 in /by

Scenario You are the Marketing Manager for Canton Inc. Your company is launching 3 different products: soft drinks, smart phones, and headphones. You are excited about getting the opportunity to create a marketing plan for the new product. As the marketing manager, you are tasked to create a marketing plan for one of the new […]

 

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Branding Strategy Memorandum

March 15, 2022 in /by

SCENARIO You are the brand manager for a large brand, Truly Foods. Your company has just acquired a smaller food brand called Smart Foods. Your boss told you that a new strategy needs to be created for the Smart Foods brand line, since there’s already a brand awareness presence and a loyal consumer base. Truly […]

 

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