Entries by Onesmus Patrick

Public Relations in Business Discussion

March 15, 2022 in /by

1- In this class, you will choose either an existing brand, or come up with your own business, in which you are the Head of Public Relations. In 250 words, explain what business you chose, and what you believe are the most important channels / tactics for your public relations strategy. 2-Describe what some of […]

 

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Leadership and Change Summary

March 15, 2022 in /by

I’m working on a marketing writing question and need an explanation and answer to help me learn.   pick one article concerning Leadership and Change and do a summary. It may be a professional practice or practitioner article from a business magazine, a research journal article, a newspaper article, etc. The word document should include a brief […]

 

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Consumer Behavior Current Event Essay

March 15, 2022 in /by

The current event must be sourced from the email version of the free newsletter NRF What’s Next SmartBrief or NRF SmartBrief.(I have selected the event and the link is in the document I uploaded) The current event is to be directly related to a concept covered in Chapters 7, or 8.   Looking for a similar assignment? Our […]

 

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Retailing Site Locations Worksheet

March 15, 2022 in /by

I’m working on a marketing question and need an explanation and answer to help me learn.   1) Which factors do retailers consider when evaluating an area of the country to locate stores? How do retailers determine the trade area for a store? 2) True Value Hardware plans to open a new store.  Two sites […]

 

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Contact a Consulate Discussion

March 15, 2022 in /by

Description Call or email the consulate of another country and ask them a few questions about the beauty industry in their country. Possible questions to ask (based on what we discussed on Page 9 of the module: 1) How would one break into that market? 2) Could our favorite product get there? Would that market […]

 

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Reward System Essay

March 15, 2022 in /by

Assume you have been hired as the national sales manager for a newly formed electronics distributor. Your salesforce will sell directly to electronics retailers. Although the company is not widely known, it will use little other than salesforce to promote its products in a highly competitive market. Thus, salespeople’s skills are very important. Salespeople will […]

 

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Joint Ventures Discussion

March 15, 2022 in /by

I’m working on a marketing question and need an explanation and answer to help me learn.   Discuss one of the following entry modes that will be suitable for your product/service to be sold in the country you selected. There are Joint Ventures, Wholly-owned Subsidiary, Strategic product/service. Explain about the entry mode and the country […]

 

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Marketing Developing a Global Vision Discussion

March 15, 2022 in /by

Two discussion post, 1. Please read Chapter 5 in the textbook with the lecture slide, watch the lecture video, and read the following three articles on Apple’s globalization strategy. https://www.appleworld.today/2020/12/30/six-sustainability-initiatives-apple-is-doing-to-save-the-environment/ https://www.cnbc.com/2015/01/29/apples-blowout-success-in-china-what-it-did-right-and-what-us-companies-can-learn-from-it.html https://marketrealist.com/2019/12/need-to-know-apples-global-presence/ https://www.unitedlanguagegroup.com/blog/thinking-differently-why-apples-brand-succeeds-worldwide Please apply chapter topics to answer the following questions: Question 1: What are the global environmental forces that Apple Inc. needs to […]

 

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Marketing Management Discussion

March 15, 2022 in /by

Chapter 7. Brands. Initial Postings: Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned reading for the week, […]

 

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Marketing Apple Video Advertisement Question

March 15, 2022 in /by

Select a product advertisement. Must be for an actual product – NO parodies. To better understand the current status of advertising, your selected product advertisement is to be produced no earlier than 2015. Select a product advertisement (no longer than 2 minutes) that you find on YouTube. Describe in detail the elements/techniques from Chapter 8 […]

 

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