Branding Personality for an Established Brand Presentation

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Review the article by Masiello (PDF included)

Then analyze a brand’s personality.

Then, create a PowerPoint presentation complete with speaker notes and address the following:

  • Define the five brand personalities
  • Provide one example of a company for each brand personality and include at least three examples of what that company does to justify your choices.
  • Present your analysis and show your supporting evidence. Be creative – you can use clips from movies, images, and music to make your pointand use them to support your analysis.
  • Include a written set of references for your citations
  • Include your analysis and citations in your speaker notes.
  • Presentation should consist of a minimum of eightslides, not including title and reference page.
 
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