You began your Final Project in Unit 5. Now based on your graded and returned outline from Unit 5, you will use this outline to guide your final 3 to 4 page paper (not including the title and references page) due in this unit.
The European Union Scientific Committee on Food conducted a study last year, and found that while caffeine levels in energy drinks were safe, more studies were needed to assess the dangers of taurine and glucuronolactone.
Ravi and Keith have been contacted by a French beverage firm seeking a joint venture with Zip 6 in that country. Since sales of rival Red Bull, according to Nordqvist (2004 ), has been banned in France because of health concerns with two of its ingredients, taurine and glucuronolactone; Ravi is viewing this proposed joint venture with great interest since Zip 6 does not contain these questionable ingredients. Nils noted that France is a member of theEuropean Union (EU) and sees this as possibly the next major market for the company. A presence in France would give Zip 6 access to all EU countries. This seems particularly promising since France, Denmark, and Norway (all EU countries) have banned the sales of Red Bull within their borders. For your Final Project, you are asked to assume the role of a Zip 6 analyst that has been assigned the task of researching the French beverage market and the European Union trade rules and to prepare the following:
Using the information you gained from your research in part 1 as a starting point, and any additional information you find now in Unit 9, respond to the following checklist items:
- Background of European Union Trade Policies including the history of the European Union, political, economic, and cultural factors.
- Your assessment of the pros and cons of Zip 6’s involvement in this venture and your final recommendations.
Include: Pros and Cons on entry strategy
Write a 3 to 4 page paper with additional title and references page in APA format.