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  1. carnival_cruise_lines_case_study_5.2.pdf
  2. Read the Carnival Cruise Lines Case Study 5.2 on pages 137-142 in Management Communication: A Case-Analysis Approach.  You are to respond in writing to the issues presented in the case:
    1. Imagine you are a Carnival Corporation senior manager who has been asked to provide advice to Mr. Gerry Cahill, President and CEO of Carnival Cruise Lines, regarding the issues he and his company are facing.  Prepare a strategy memo to Mr. Cahill that:
      1. Summarizes the details of the case.
      2. Rank orders the critical issues and discusses their implications (what they mean and why they matter).
      3. Offers specific recommendations for action (assigning ownership and suspense dates for each).
      4. States how to communicate the solution to all who are affected by the recommendations.
    2. Your memo should provide a detailed explanation of your strategy that demonstrates clear, insightful critical thinking.  It should be 500-600 words long, with correct spelling, grammar, and APA format standards including two academic sources that are properly cited.
    3. Now imagine you are Mr. Gerry Cahill, President and CEO of Carnival Cruise Lines.  Prepare a business letter to all Carnival Splendor cruisers who have been inconvenienced or disappointed by the events described in the case.
      1. Your letter should reflect the precepts of good business letters as discussed in chapter 5 of Management Communication: A Case-Analysis Approach.
      2. Your letter should offer specific actions to address the critical concerns of the cruisers.
    4. Your business letter should be 300-400 words long with correct spelling, grammar, and punctuation.
    5. The memo and business letter are to be written from the perspective of communicating after the incident; i.e. the ship has been returned safely to shore and passengers have returned to their homes.


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