case strategic evaluation amp recommendations
2-4pages. format is listed as followed. Steps 1 2 3 4.
- Strategic Evaluation & Recommendations
- 1.Define Company Strategy
- Customer Target Strategies:who is the company targeting?
- Product Line and positioning strategies:what are the offerings of the firm. What are the price ranges and varieties?
- Technology:basic capabilities
- Strategic process:competitive capabilities
- Market access:what is the approach used to reach the market?
- 2.Evaluate: SWOT – derived form your analysis
- 3.State the critical issues you have observed
- 4.Make recommendations
- 1.Define Company Strategy
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Internal Issues |
Strategic evaluation |
External Issues |
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R&D |
Strength |
Weakness |
Opportunity |
Threat |
Key Success Factors |
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Product-related skills |
Customers |
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MFG |
Competition |
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Dist |
Regulations |
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Market-Related Skills |
Customers |
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Resources |
Resources |
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Critical issues and priorities |
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Recommendations |
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What are
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Strengths |
Weaknesses |
Opportunities |
Threats |
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Manufacturing efficiency |
Outdated Facilities |
Internal or External |
Internal or external |
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Good Market Share |
Inadequate R&D |
Possible new markets |
New competitors |
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Strong Financial Picture |
Obsolete Technologies |
Strong economy |
Shortage of resources |
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Superior Reputation |
Weak Management |
Weak market rivals |
Changing market tastes |
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Past Planning Failures |
Emerging technologies |
New regulations |
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Growth in existing markets |
Substitute products |
Critical issues and priorities
The SWOT analysis should lead to critical issues that a firm must address to maintain its competitive and financial performance
Recommendations
Help achieve good fit with the overall situation
Help build competitive advantage
Contribute to higher company performance or a better situation
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