Assignment 1: Marketing Communication Process

Communicating is an important marketing process of conveying our message to our customers and prospects. We use certain media based upon their ability to meet communication goals and objectives.

• Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.)
• Identify each of the Communication Process elements to that promotion. Provide evidence by example.
• Discuss whether the given promotion was effective and how it would be better served in another promotion medium. Present your rationale in marketing terms/ concepts.
• Read other student posts and identify elements they may have missed and/ or those that were done well that made that promotion particularly effective.

Be sure to provide supporting evidence for your statements.

Write your initial response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

a car starts at rest. it then accelerates at a rate of 1.3 m/s [East] for 8.2 seconds. If itcontinues as this new velocity for 12 more seconds, what will the displacment of the new car be during the uniform mortion portion of the trip. 

Scanlon Inc.’s CFO hired you as a consultant to help her estimate the cost of capital. You have been provided with the following data: r RF = 4.10%; RP M = 5.25%; and b = 1.30. Based on the CAPM approach, what is the cost of equity from retained earnings? You were hired as a consultant to Giambono Company, whose target capital structure is 40% debt, 15% preferred, and 45% common equity. The after tax cost of debt is 6.00%, the cost of preferred is 7.50%, and the cost of retained earnings is 12.75%. The firm will not be issuing any new stock. What is its WACC?

From the e Activity, take a position on whether the banking industry needs more or less government regulation. Support your position with two (2) examples of the impact of regulation.

As a Behavior Analyst, you have been asked to assist in the development of a Behavior Intervention Plan for the following scenarios:

1. A third grade student in a public elementary school has been referred for behavior problems continuously for the past three months. This student is demonstrating consistently disruptive behaviors in this classroom and in other settings within the school (lunch, recess, specials, etc.). Disruptive behaviors have been termed “aggressive” and “non compliant” by school staff.
2. The parents of a four year old have asked for help in “getting control” of their child’s behavior. The child has been consistently throwing “temper tantrums” at home and out in the community. The “tantrums” have become so frequent and intense, that the child has no virtually no demands placed on him or her and is frequently left to do whatever he or she wants to do. The family has become more or less homebound for fear of experiencing the “tantrums” out in public places.
3. Johnny is a six year old child with autism. His communication skills are significantly deficient and he demonstrates a wide variety of problem behaviors. Most concerning is the tendency for him to demonstrate self injurious behavior that has recently increased in frequency and intensity. An ER visit was necessitated by a recent incident of this behavior. Some of Johnny’s more intense characteristics related to autism spectrum disorders includes repetitive and ritualistic behavior patterns and an apparent need to collect and acquire a variety of specific tangible items such as Hot Wheels cars and Legos. Johnny is generally only “well behaved” when access to these items are free and frequent.
4. A 35 year old resident in a group home for adults with developmental disabilities has been “destroying” items and objects in and around the house over the past several months. He or she has required medical attention for injuries sustained by this behavior and placement at the group home is now in jeopardy. This group home has three other residents. All residents in this group home are expected to complete various tasks around the house, participate in social interaction activities, and work two days a week at a workshop. So far, the behaviors have only been reported at the group home.

   Based on your previous course work in Applied Behavior Analysis and in your readings for this class, it should be evident that development of a Behavior Intervention Plan cannot occur without the completion of a Functional Behavioral Assessment (FBA).

   Choose one of the above referrals and respond to the following in essay format:

5. Operationally define a target behavior based on the information in the scenario
6. Describe, in specific detail, how Antecedent stimuli and conditions could be potentially important for the assessment of the target behavior. Please include discussion of Discriminative Stimuli and Motivating Operations in your response.
7. Describe, in specific detail, how Consequence stimuli and conditions could be potentially important for the assessment of the target behavior. Be sure to indicate the influences of Positive Reinforcement, Negative Reinforcement, and Automatic Reinforcement in your response.
8. Describe how components of the SMIRC model would be addressed in an FBA for your referral.
9. Describe, in specific detail , at least two (2) ethical obligations and/or concerns that would be necessary to address within the case scenario you chose. (You may use either or both APA and BACB guidelines as reference)

 

Project Guidelines:

1. 1800 words minimum
2. APA Format
3. Utilize the Readings and other course material from Unit 5
4. If you feel you must find outside resources for assistance, please utilize academically legitimate resources (DO NOT use websites and Wiki’s that are not peer reviewed)
5. DO NOT focus on the use of diagnoses or labels
6. Be specific and detailed; do not just list items and facts
7. You may take creative license and flesh out the clients history or presenting problems if you choose