assignment 1 part a your marketing plan 5

Assignment 1: Part A: Your Marketing Plan

For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis.

ATTENTION: The hypothetical company that I chose is an staffing firm….its purpose it to assist companies with their day to day staffing needs.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the first part of your marketing plan:

  1. Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.
  2. Develop your company’s mission statement.
  3. Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.

Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

  1. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
  2. Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
  3. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.
    Note: Wikipedia and other websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length of 8 to 12 pages.

The specific course learning outcomes associated with this assignment are:

  1. Analyze marketing environments and strategies used to strengthen product or service positioning.

a. Evaluate data and information on customer/consumer behavior.

b. Evaluate marketing research tools involved in the marketing process.

c. Examine the marketing science of customer behavior and products in the marketing exchange process.

  1. Evaluate marketing strategies used to create/communicate customer value.

a. Analyze the marketing framework through a situation analysis.

  1. Create an effective marketing plan.

a. Develop recommendations based on market analysis and strategy.

b. Develop strategies to assess performance and achieve marketing goals.

c. Develop dynamic strategies for competing.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

 
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response on class and income inequality today

Each answer should be 1/2 to 1 page in length.

  1. What do you see as the defining issue in income inequality today?
  2. What is the role of income inequality in social, health and justice issue
  3. What are some policies that can be used to fight income inequalities?
 
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major challenge in counseling profession

Students will identify one major challenge in the counseling profession using Counseling Today, the Journal of Counseling and Development and the CESNET or COUNSGRADS listserv. The student will write a paper detailing the issue, outlining a solution to the challenge, and explore an ethical dilemma associated with the issue. The requirements are for the paper to be at least 9 pages in length (including title and reference page) and using APA formatting.

Remley, T. P., & Herlihy, B. (2014). Ethical, legal, and professional issues in counseling. Boston: Pearson. ISBN: 9780132851817

2014 ACA Code of Ethics (provided online)

 
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book review for my urban environment class

Book Review is a five page critique of Cities on the Hill by Ogorzalek. Students should cite 5 articles from the assigned readings when writing review. It should be written in terms of the following a) Book overview-2 pages) b) Link to relevant course articles and why or why not? (2 pages) c) Summary and Conclusion.

CITIES ON THE HILL NOTES

BY THOMAS OGORZALEK

GENERAL OVERVIEW: Book combines several themes of urban politics such as race, ethnicity, political economy and American political development. Its very similar to the book by Robert Dahl’s Who Governs. He evaluated 300 years of political development in New Haven. In Dahl’s book, the answer to who governs is that overtime many opportunities and political developments allowed several groups to have power albeit in limited fashion.

In Cities On The Hill, the background in the same, in that there is something very special about the urban environment. Ogorzalek admits his focus is to bridge majority centered polities with minority interests. However, he thinks the urban dilemma is not a north-south one, but one more in line with urban rural factions. Thus it is a challenges to understand how policies can satisfy all interests. It makes one wonder whether majority rules is truly ecumenical or… does it placate a narrow sense of interests.

I mentioned in that you should try to be on the lookout for horizontal management. This management approach is a central function of federalism. Ogorzalek suggests that American cities applied to their local governing approach to national politics, which in turn created a recursive relationship back at the local level. This means that local institutions had the credibility to create unity in city representation. I think the application to the national level simply means that it was accepted at the national level.

City delegation theory or Chapter 2 considers the complex relationship between urbanicity and governance in a modern representative democracy. In short this means effective local governing representation. It promoted both statism and group pluralism. It may seem but the statism provided for a stable structure yet group pluralism suggests that there were access points for many groups

In Chapter 3, one learns how urban policy rose to the national agenda. This was promoted by city leaders and for the first time it was realized that there was great similarity between local and national interests. Think of it like this, for a long time, the country was governed by dual federalism which meant that the national government was distinct from the state and local levels. However, over time and during the Great Depression, it was realized that federal, state and local needed to work together in a type of horizontal federalism and that’s why Ogorzalek is very much into the horizontal management approach.

Ogorzalek broadens his message of institutions of horizontal integration in Chapter 4. He feels these institutions foster cohesive representation among members of a city’s congressional delegation. He sees this reinforced especially when political parties are evident. In short the unit of the city delegation is vital to the maintenance of a progressive, united urban political order

Ogorzalek confronts the question of urban environment and race. However he is not satisfied with a mono variable explanation of why the south moved from blue democrat to red republican. In his own words urbanicity and the characteristics of local party organization were also important factors in this partisan change He applies Delegation Theory to help understand constituents in large cities played a key role if fostering racial liberalism something of which is often overlooked in urban politics.

Overall each chapter asks you to think locally, but see how local interests were not isolated and that during the New Deal, the country’s values and approaches were changing from dual federalism to cooperative federalism. Ogorzalek’s contributions are useful and hopefully you can identify a link between the book and the course articles.

 
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i need a presentation and research paper on hindi language

I need a presentation and individual research paper for semantics, morphology, syntax and phonetics on Hindi Language. each research paper should be in 2 pages excluding reference page and should in APA form please make sure to site references in research paper and on presentation as well. I’m attaching the things which you must include in individual research paper for questionnaire. please make sure that research paper should be different. and make sure of PLAGIARISM.

 
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please answser the 4 questions

Please read carefully:

the file attached has all the instructions on how to answer these 4 questions.

– make sure to answer ALL the questions(total of 4)

– make sure to use APA style of citation properly

– there is a APA style of citation template attached too, please use it to review your citation only

– DO NOT use the APA style template to answer the questions

if you have any question please let me know

 
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Need Chapter 3 Research Methodology redone to make sense using a sample size of 100-150 and explained for calculations I did the chapter bu it needs to make sense use APA format for citations and references also follow comments and suggestions for corrections made by teacher I am giving an accepted paper as an example use structure as close as possible because this is what they want and the file to fix is the assignment file

 
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lab report about hydrometer analysis

Hello there, you should do Hydrometer analysis, I already did the sieve analysis lab report ,so after when you done with hydrometer write one more paragraph combine these two lab which is hydrometer analysis and sieve analysis which I already do it. There is a data and every thing in the attach. Please take a look at it.

 
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2 page urgent please help

see attachment, please answer those following questions

see attachment

thanks!

urgent

 
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burning fuse question need solutions asap

Please help me solve this problem and explain your solution:

You possess a string-like fuse that burns in exactly one minute. The fuse is inhomogeneous, and it may burn slowly at first, then quickly, then slowly, and so on. You have a match, and no watch. How do you measure exactly 30 seconds?

 
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