marketing sport equipment 1

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  • Marketing Sports Equipment
  • The purpose of this assignment is for you to propose a sales promotion based on what you know about the product and the target market. For this assignment, read Case 2 that is titled “Marketing Sports Equipment” on page 362 of your textbook. After reading and studying the details of the case, respond to the following questions with thorough explanations and well-supported rationale:
    1. Academy Sports + Outdoors offers products that would appeal to a variety of target markets. Identify a minimum of three target market groups using the following denotations: TM1: xxx, TM2: xxx, and TM3: xxx. Remember to think about demographic, behavioral, psychographic, and geographic criteria when defining each target market.
    2. For each of the target markets identified in question #1, what two types of consumer sales promotions (discussed in Chapter 12) should Academy Sports + Outdoors offer? Explain.
    3. Looking at each target market you proposed in question #1, what are two types of media that might be the most effective in reaching each of the target markets? Which two might not be as effective? Include your rationale.
    4. The case states that Academy Sports + Outdoors receives a high volume of requests for sponsorship activities. Based upon the target markets you identified, what sponsors would you recommend that the company partner with?

    Your response should be a minimum of two, double-spaced pages. Include a title page and references page. References should include your textbook and a minimum of one additional, credible source. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and must be cited per APA guidelines.

 
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capstone reflection 3

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Preparation

This assessment requires you to prepare a 5–10 minute video reflection on your capstone clinical practicum experience. Note: If you require the use of assistive technology or alternative communication methods to participate in this activity, please contact DisabilityServices@Capella.edu to request accommodations. If you are unable to record a video, please contact your faculty member as soon as possible to explore options for completing the assessment.

Complete the following preparatory activities:

  • If necessary, set up and test your microphone or headset per the manufacturer instructions.
  • Practice using the equipment to ensure the audio quality is sufficient.
  • Consult the Campus resource Using Kaltura [PDF] for guidance on recording and uploading your assessment in the courseroom.
  • Begin developing your reflection. Some questions you might address in your reflection video are:
    • What were your most important outcomes or findings?
    • What challenges did you overcome throughout your project?
    • How did your initial research and evidence base help you plan and execute your capstone project?
    • How were the outcomes similar to and different from your expectations?
    • How did you feel your professional product turned out?
    • What impacts of the implementation of your professional product did you observe?
    • To what degree were you successful in using technology in your capstone project?
    • How did organizational or governmental health policy impact the way in which you approached your project?
    • What contributions did you make to your organization’s policies throughout the course of your project?
    • In which areas do you feel you grew the most?
    • How will your learning affect your professional practice and ability to implement ethical care in accordance with professional codes of conduct?
    • What would you do differently if you could do the capstone project or program again?
    • What accomplishment are you most proud of, within the context of the capstone or the program as a whole?
  • Examine your capstone project through the lens of your initial plan and literature review.

Instructions

Use Kaltura to record a 5–10 minute video reflection addressing the following scoring guide grading criteria. Please study the scoring guide carefully so you know what is needed for a distinguished score:

  • Reflect on how evidence and the literature were utilized to plan and implement a capstone project, as well as how project outcomes compared to initial predictions based on a review of the literature.
  • Reflect on the degree to which health care technology was successfully used to improve outcomes or communication to relevant stakeholders in the capstone project.
  • Reflect on how organizational and governmental health policy influenced the planning and implementation of a capstone project as well as any contributions to policy development that the project made.
  • Reflect on personal and professional growth throughout the capstone project and the BSN program, paying special attention to growth related to the provision of ethical care and demonstration of professional standards.
  • Communicate audibly and professionally, using proper grammar and including a reference list formatted in current APA style.

Important Note: You do not need to submit the transcript of your video, but do address each scoring guide criterion in the video, including a discussion of authors in the literature who support the ideas presented. Please submit a separate APA-formatted reference list for the resources discussed in your reflection.

Additional Requirements

  • References: Cite a minimum of three scholarly and/or authoritative sources to support your assertions.
  • APA style and format: Submit, along with the video, a separate references page that follows APA style and formatting guidelines. Refer to the APA Module as needed.
Reference

Speed, C. J., Lucarelli, G. A., & Macaulay, J. O. (2018). Student produced videos – An innovative and creative approach to assessment. Sciedu International Journal of Higher Education, 7(4). Retrieved from http://www.sciedu.ca/journal/index.php/ijhe/articl…

 
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