Cheung Judges Aims to Shed Light on The Notion of Self Essay

I’m working on a marketing question and need an explanation and answer to help me learn.

1. Write your personal thoughts about the main concepts

of the Cheung-Judge (2012) article, and identify

personal traits.

2. Relate these main concepts to your preliminary ideas

for the Unit VIII Final Project (e.g., organizational need

for change and type of organizational change).

3. What issues and strategies might you focus on and

develop a plan for in the Final Project (due in Unit VIII)?

How would you, as leader, play a role?

Reference: Spector, B. (2013). Implementing

organizational change: Theory into practice (3rd ed.).

Prentice Hall.