Coca Cola Perceptual Positioning Map

Pick a company of your choosing.

Do a short case analysis of the situation.

Explain why you chose to compare the two product characteristics that you will use to construct a perceptual map.

Construct a perceptual map of the situation.

Then craft, write, a position statement that might be put in an ad promoting the two product characteristics above.

An example of perceptual maps is attached below(provided by instructor)

 

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