CUNY Brooklyn College Ring LLC Marketing Presentation

Consumer Behavior in Action – Due Feb. 20, 2022

• Visit the Baker article (https://blog.hubspot.com/service/customer-segmentation ) and download the free customer journey map template (provided as an attachment).
• Pick a company that you have not yet discussed in an assignment.
• Fill out the template and create a PowerPoint presentation that does the following:

• Provide a brief background on your new company.
• Describe your target segment(s).
• Include one of the filled-out slides from the template.
• Explain and justify descriptions of how to move customers through stages of the customer journey.
• Synthesize your key findings in a conclusion.
• Include analysis and citations in your speaker notes.
• Be creative with images and use them to support analysis.
• Presentation should consist of a minimum of eightslides, not including title and reference page.

 

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