Describe what will be in your media kit to hand out to the various news outlets that attend the press conference.

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Option 2: For-Profit Press (News) Conference: 

(The company is Microsoft Corporation and the conference is for the release of a new product Xbox Retro, that will allow xbox players to play games on any xbox device)

You will be holding a news (press) conference announcing your for-profit’s campaign. This assignment involves two parts.

  1. A written submission
  2. A 2-3 minute video of your initial presentation for the press conference (I’ll be conducting this myself)

For your written submission, answer the following questions:

  1. Where will the press conference be held? (It should involve minimum travel time.)
  2. When will the conference be held (date and time)?
  3. Which media outlets will you invite to the press conference? (Be specific in your list—i.e., newspapers—The Chicago Tribune, The Sun-Times; radio stations—WIDN and WBBM; and television stations—WBBM-TV, WMAO-TB, WLS-TV, and WTTW (PBS).)
  4. Describe what will be in your media kit to hand out to the various news outlets that attend the press conference.
  5. Put together a brief outline of what you will be saying in your 2-3 minute presentation.
  6. Think about two questions that those in attendance might ask at the end of the conference. Write out the questions, and your answers.

For your video presentation: I’ll be conducting this portion on my own, I just need help with the above section

  1. Briefly introduce yourself.
  2. Give a brief history of the NPO.
  3. Announce the campaign.

Note: Your presentation must not be shorter than two minutes, and no longer than three minutes in length, for full credit.

Review the reference concepts taken from the assigned textbook reading and relevant research. Review the grading rubric to see how you will be graded for this assignment.

 
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