Family Fires Communications Discussion

Look at the following Ad Council campaign on gun safety: https://www.adcouncil.org/campaign/gun-safety

Look at the gun safety ad campaign website: https://www.endfamilyfire.org/

Discuss the use of ethos, pathos, and logos in the campaign. What efforts are made (if any) to establish common ground (identification)? Be sure to reference specific messages in the artifacts and your course materials.

Use what you find from the Ad Council’s gun safety campaign videos and the gun safety ad campaign website to develop your notes. These notes should be in bullet points in full sentences, with “Ethos”, “Pathos” and “Logos” headings.

 

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