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Read case studies 2-1 and 2-2 and answer the following questions:

  1. What information resources are Groupon and Zipcar using to their strategic advantage? How and why are these companies achieving dominance in their industry by leveraging these information resources? What are two “do”s that other companies can take away from Groupon and Zipcar’s examples? Do not repeat someone else’s points.
  2. What is another company that is achieving dominance in its market by properly leveraging its strategic information resources? How and why is this being made possible (e.g., technologies, policies, leadership, other)? Do not repeat someone else’s example.
  3. What is one public and well-known company that is not taking full advantage of its information resources? List 3 sources of information that the company has access to but is not using to their full strategic potential. For each, explain in detail how the company could leverage those information sources to gain a competitive advantage in its market.
  4. What is one source of information that your own company (or an organization with which you are affiliated) is not taking full advantage of its strategic potential. Explain in detail how this organization could leverage the information source to gain a competitive advantage in its market.

Comment on the responses of at least two classmates. Try to offer constructive and meaningful that advances everyone’s knowledge rather than merely a virtual pat on the back or “interesting post!”

Support your response and all factual assertions with appropriate scholarly or industry sources with proper citations in APA format. Remember that opinions are fine but they must be rooted in facts. Do not approach this as a journal entry filled with your stream-of-thoughts. Do thorough reading on the topic before responding and use what you’ve read as evidence to support what you post. Do not use Wikipedia or similar sites. Do not use blog posts unless they are official publications of the relevant companies or their employees (e.g., Mark Zuckerberg’s blog would be an appropriate source for information about Facebook).

 
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