Lond Contribution of Tourism Towards Global Economic Growth Discusssion

Presentation #2 – Data Visualization & Minto Argumentation (20%)

Minto Argument Definition: Minto Pyramid Principle, also referred to as McKinsey’s Pyramid Principle, is a tool used to process and structure large amounts of information which includes data to convey a story, message or presentation without omitting important details. A Minto argument will help you prove a point with supporting data and storytelling.

 

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