Marketing Developing a Global Vision Discussion
Two discussion post,
1. Please read Chapter 5 in the textbook with the lecture slide, watch the lecture video, and read the following three articles on Apple’s globalization strategy.
https://marketrealist.com/2019/12/need-to-know-apples-global-presence/
https://www.unitedlanguagegroup.com/blog/thinking-differently-why-apples-brand-succeeds-worldwide
Please apply chapter topics to answer the following questions:
Question 1: What are the global environmental forces that Apple Inc. needs to consider when marketing its products globally?
Question 2: What global marketing management philosophy does Apple Inc. adopt: standardization or adaption and why?
Question 3: What are the 4P global strategies of Apple Inc.?
2. Please read Chapter 6 in the textbook with the lecture slide, watch the lecture video and the video of Starbury Inc.
Please use the class concepts discussed in the chapter to answer the following questions:
- What types of involvement consumers will be in (routine, limited, or extensive) when consumers purchase products from Starbury Inc. and why?
- What are the factors (cultural, social, individual, or psychological factors) that may influence consumers’ purchasing decisions of products from Starbury Inc.?
- How can marketers at Starbury Inc. develop marketing strategies that address those factors that influence consumers’ purchasing decisions so that they can increase consumers’ demand of their products?
- two discussion post to reply for question 2.1. Hello everyone,What types of involvement consumers will be in (routine, limited, or extensive) when consumers purchase products from Starbury Inc. and why?The type of involvement that consumers will be in when they purchase products from Starbury Inc is routine. Routine response behavior is a type of decision making exhibited by consumers buying frequently purchased, low-cost goods and services. It also requires little search and decision time. In the Starbury video, Stephon Marbury grew up with public assistance, welfare, and food stamps, and knew what it was like not being able to afford the top-dollar sport shoes. He started to team with Steve and Barry’s to revolutionize his idea of marketing inexpensive quality basketball shoes, and apparel line by endorsing the Starbury collection. His goal was to provide all children, including low-income families with the top merchandise at affordable, low prices. Stephon’s endorsement was a great thing because many consumers started to buy the shoes, and they admire him so much. Overall, consumers who purchase Starbury products engage in the routine response behavior because these products offer low cost prices. What are the factors (cultural, social, individual, or psychological factors) that may influence consumers’ purchasing decisions of products from Starbury Inc.?There are four factors that may influence consumers’ purchasing decisions of products from Starbury Inc. Culture factors is the first one that includes a lot of components such as value, language, myths, customs, rituals and the laws. In the Starbury case, some people may decide to purchase sneakers and apparel from Stephon Marbury because they admire him very much. Secondly, social factors represent another set of influences on consumer behavior. These are the effects of people and groups influencing one another through culture, subculture, social class, reference groups, and family. For example, reference groups such as Stephen Marbury can have a profound influence on many children because they look up to him. He endorses sneakers and apparel for many consumers (specifically children) to love, and they will often purchase those products. Thirdly, individual factors are also influenced by unique personal characteristics, such as gender, age, the lifecycle stage, personality, self-concept and lifestyle. An example in the Starbury video shows that specifically many young boys were happy and looked interested in purchasing products based on the age life-cycle stage. Lastly, psychological factors are what consumers use to interact with the world. They are the tools needed to recognize feelings, gather and analyze information, formulate thoughts, opinions, and take action. The last example is when many young fans may idolize the NBA basketball legend, Stephon Marbury because they all look up to him and probably one day will follow in his footsteps, and become a superstar. How can marketers at Starbury Inc. develop marketing strategies that address those factors that influence consumers’ purchasing decisions so that they can increase consumers’ demand of their products?Consumer behavior is influenced by many different factors. A marketer should try to understand the factors that influence consumer buying decisions, and the consumer involvement. By understanding consumers buying patterns can help marketers to increase the demand of their products and potentially expand their target audience. The level of consumer involvement is the most significant determinant in classifying buying decisions. It ranges from routine response behavior- low involvement to limited decision making to extensive decision involvement- high involvement. Understanding consumer involvement is also important for marketers because it is the state of mind that motivates consumers to make a purchase, or the importance of the consumers placing a product or service.2. Starbury Inc. What types of involvement consumers will be in (routine, limited, or extensive) when consumers purchase products from Starbury Inc. and why? The type of involvement that consumers will be in when they purchase products from Starbury Inc. is routine. This is a low-involvement decision that consumers make when a product has a low risk or is relatively inexpensive. In our case, after Stephon signed the agreement with Nike started producing sports shoes and other commodities that were affordable to all children, including those from low-income families. Stephon’s endorsement also played a great role, in that, many consumers started purchasing the shoes because they admire him. In general, consumers who purchase Starbury products engage in routine involvement because these products are relatively inexpensive and pose a low risk to consumers. What are the factors (cultural, social, individual, or psychological factors) that may influence consumers’ purchasing decisions of products from Starbury Inc.?Various factors may influence consumers’ purchasing decisions of products from Starbury Inc. One of the factors is cultural factors; some consumers may decide to purchase the products because they admire Stephon. Another factor is social factors; socializing with consumers who have purchased Starbury’s product may influence an individual to purchase the product. The other factor is individual factors; most people who may purchase the products may be influenced by the age-life cycle. In Starbury, most consumers are children because children largely adore celebrities. And the last factor is psychological factors; the beliefs and attitudes’ that wearing Starbury’s products will likely propel their dreams to become Stars in the future may influence many consumers to purchase their products. How can marketers at Starbury Inc. develop marketing strategies that address those factors that influence consumers’ purchasing decisions so that they can increase consumers’ demand of their products? Starbury marketers’ can develop marketing strategies that address the above factors to increase consumers’ demand for their products in various ways. One of the factors is understanding the consumer decision-making. Understanding consumers purchasing patterns can help marketers understand the products in high demand and increase their availability. The other strategy is assessing consumer involvement. Consumer involvement ranges from low (routine), limited to high (extensive). Understanding the consumer involvement range may help the marketers know the appropriate strategies to incorporate in their adverts to create more customer engagement.Respond to these two post with at50 words or more
- 1. Apple needs to focus on three major global environmental forces when marketing its products globally. These three forces consist of the country’s culture, economic structure, and the country’s political structure:Understanding a countries culture, such as Apple Inc. has done with China, is crucial in effectively marketing the desired products to grab the attention of the local population.Having a clear idea of a country’s economic structure is a priority for a company like Apple Inc.A country’s political system can heavily affect a corporation’s opportunities and power within another country. Apple uses the global marketing management philosophy of standardization. This type of global marketing management philosophy allows the consumers to become highly familiar with Apple’s products and will sell in the future. As customers become more familiar with a product, it usually creates a community of consumers who purely buy apple products because of the significant focus on compatibility. Apple’s branding style is similar to each generation, which often makes consumers feel more comfortable buying a product they know is reliable, like the older generations of the product were. In general, the standardization method is excellent for a global tech company like Apple and will continue to help them place footholds worldwide. The 4p global strategies that Apple uses are product, distribution, promotion, and pricing strategies. Apple has continued to produce the same high-quality, high price products for products. Apple has made it this far in the competitive realm of tech and has never drastically dropped prices to the battle competition, which shows the monopoly-like hold they have on the tech industry. Apple’s distribution has been worldwide for over a decade and has continued to implement itself further and further into almost all developed countries worldwide. Besides that, Apple Inc. has mastered promoting its products by changing stores’ looks and presentations based on the local style and culture. Apple has adapted its promotion depending on the consumer, and it has mastered the use of made but effective commercials for Apple products, becoming a staple for the company.2. Queation 1: For Apple Inc., marketing managers focus on natural resources, economic development and culture. Culture should be the first concern and consideration of Apple Inc. Because different countries have different cultures, such as language, tradition. If a product adds local cultural materials, it will attract the attention of local people. Then to natural resources, most of apple manufacturing takes place in China, resulting in serious pollution problems in China. Apple Inc. created a $300 million clean energy fund for renewable energy. In economy, Apple Inc. has learned the psychology of Chinese people and knows that Chinese consumers are willing to pay a high price to buy Apple Inc. Of the product.Question 2: Apple Inc. has adopted a standardized global marketing management philosophy. Apple Inc. has been supplying the same products around the world. Even if there are cultural differences, they don’t affect Apple Inc. ‘s sales. Software and hardware are also recognized.Question 3: Apple’s 4P global strategy is Place, Product, Promotion and Price. Apple Inc. Mobile iPhones, iPads, Apple watches and computers. Different products are offered to people with different needs. Apple Inc. ‘s prices are luxury compared to different brands. Thus, many loyal fans are willing to pay a high price to buy the product. Apple Inc. has a number of physical stores and websites around the world to buy its products. Finally, Apple Inc. advertises its products through various media. That’s why Apple Inc. has been successful in marketing.respond to these two post with 50 words or more each for the first quest
Looking for a similar assignment? Our writers will offer you original work free from plagiarism. We follow the assignment instructions to the letter and always deliver on time. Be assured of a quality paper that will raise your grade. Order now and Get a 15% Discount! Use Coupon Code "Newclient"
