Marketing Discussion

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We should all care about environmental health for various reasons. Silverglade Homes’ focus is environmental sustainability. Although in theory, we would all like to help the environment, doing so is not always affordable. Brian, the founder of Silverglade homes knows the benefits of green homes through the seminar he attended at the National Association of Home Builders in Orlando. However, the average customer does not have the understanding to invest or even look into those types of homes. The first thought that comes to mind for me when I hear greenhouse, is expensive. Although the term “greenhouse” sounds environmentally appealing, I’d be more focused on cost than being green. I think the best marketing philosophy for Silverglade homes is market orientation. He should invest time to educate realtors and homebuyers about the benefits that greenhouses offer for customers and the environment. Since these types of homes are new, the average person wouldn’t know the concept behind greenhomes. I think Brian’s idea about partnering with the local newspaper is a great way to introduce greenhouse homes to local people which can create traffic at his homes for sale. We are used to the societal marketing of average homes therefore, we usually go for what has been around but if we are properly educated on greenhomes. We just might make the switch!

We should all care about environmental health for various reasons. Silverglade Homes’ focus is environmental sustainability. Although in theory, we would all like to help the environment, doing so is not always affordable. Brian, the founder of Silverglade homes knows the benefits of green homes through the seminar he attended at the National Association of Home Builders in Orlando. However, the average customer does not have the understanding to invest or even look into those types of homes. The first thought that comes to mind for me when I hear greenhouse, is expensive. Although the term “greenhouse” sounds environmentally appealing, I’d be more focused on cost than being green. I think the best marketing philosophy for Silverglade homes is market orientation. He should invest time to educate realtors and homebuyers about the benefits that greenhouses offer for customers and the environment. Since these types of homes are new, the average person wouldn’t know the concept behind greenhomes. I think Brian’s idea about partnering with the local newspaper is a great way to introduce greenhouse homes to local people which can create traffic at his homes for sale. We are used to the societal marketing of average homes therefore, we usually go for what has been around but if we are properly educated on greenhomes. We just might make the switch!

In the “Silverglade Homes” Forum, you will read the case “Silverglade Homes” Silverglade Homes and apply class concepts in Chapter 1 to answer the following question:

The competing philosophies under which organizations have conducted marketing activities include production orientation, sales orientation, market orientation, and societal marketing orientation. Which marketing philosophy do you believe is the most effective for Silverglade Homes? Why?

Atleast 200 words

Respond to two posts in a manner that demonstrates critical evaluation.

Exercise 2 . Please read and watch the video from the following links to get an understanding of the background of the situation (You are encouraged to search online for more information related to Facebook privacy issues):

a. Lev-Ram, M. (2018). Facebook data scandal: Here’s what advertisers are asking the social network about Cambridge analytica. Online at

https://fortune.com/2018/03/23/facebook-data-scandal-carolyn-everson/

b. Young, B. & Musyi, K. (2018). Facebook’s scandal forces marketers to examine their ethics.

https://www.prdaily.com/facebooks-scandal-forces-marketers-to-examine-their-ethics/

Please review the online news and video and decide what actions you would have taken by addressing the following three questions:

Atleast 600 words and Respond to two posts in a manner that demonstrates critical evaluation.

  • What are the possible factors that affect ethical decision-making in the situation? (e.g., the extent of ethical problems with the organization; top management’s actions on ethics; the potential magnitude of the consequences; social consensus; the probability of a harmful outcome; length of time between the decision and the onset of consequences; number of people to be affected; stakeholders to be affected.)
  • What are potential ethical issues to different stakeholders?
  • Suggest ethical guidelines and principles for marketing practitioner
 
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