Use the new product or service that will be launched by either an existing organization or one you will create. This product or service was selected in Week 2 and instructor approval should have been obtained prior to Week 3. You will use this product or service for this assignment and those in future weeks.
Write a 2,800 to 3,500 word paper that includes the following:
- An overview of the organization
- A description of the product or service
- A SWOT analysis of the organization and offering
- A competitive analysis of the organization and offering using Porter’s five competitive forces model
- The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors
- A description of your target market
- Needs that cause your target market to buy including emotional and logical drivers
- A written positioning statement that identifies:
- Your target market
- The needs that drive purchase
- Your organization’s industry category
- How your organization solves the target’s needs
- Your organization’s competition
- What makes your organization different from its competition
Include sources of secondary research that support your analysis.
Format your paper consistent with APA guidelines.