Marketing is basically about creating value for customers so as to have long term customer relationship leading to customer life long value(CLV)

Marketing is basically about creating value for customers so as to have long term customer relationship leading to customer life long value(CLV).

Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers.

INSTRUCTIONS:

1. Illustrate your answers with examples to earn more marks.

2. Minimum of 6 pages.

3.Font size 12.

4. 1 1/2 Spacing

5. Number pages

6. Citations are a must.

7. No plagiarism.

8. Reference/Bibliography required.

 

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