marketing promotional strategy



In a marketing class we have been doing presentations and marketing a new product for a company called Quickbooks.This assignment is for the fourth and final presentation that is about our Promotional Strategy. I would like to have some power points to use in the presentation as well as a document that I could probably use while we give the presentation.

Below are the requirements the Professor has given for the presentation:


• List and critique the company’s current promotional activities within the context of your 

marketing goals for your Strategic Business Unit (SBU).


• Present a promotional strategy for your new product. Use the concepts of AIDA and the 

PLC to justify your recommendations. 


• Present some sample messages to demonstrate the value proposition you wish to 

communicate to the target segment



I am also attaching a document that shows the information we used for our previous three presentations for your reference.

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