marketing strategy and management 13484393 2

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Assignment 1: Exploring Potential Research Topics

Based on your business experience and the information accumulated in this course identify three potential research topics that are relevant to the subject of the course. What managerial problems or opportunities would each of the three studies address? Provide a short description for each research topic, highlighting:  

  • The organizational problem or opportunity that needs to be addressed
  • The purpose of the research
  • The question(s) that, if answered, will help to solve the problem or seize the opportunity

Review your colleagues’ research topic suggestions and comment on at least two of their postings.

By Wednesday, December 7, 2016, post your responses to the appropriate Discussion Area. Through Sunday, December 11, 2016, comment on at least two of your peers’ responses.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

Do the following when responding to your peers:

  • Read your peers’ answers.
  • Provide substantive comments by
    • contributing new, relevant information from course readings, Web sites, or other sources;
    • building on the remarks or questions of others; or
    • sharing practical examples of key concepts from your professional or personal experiences
  • Respond to feedback on your posting and provide feedback to other students on their ideas.
  • Make sure your writing
    • is clear, concise, and organized;
    • demonstrates ethical scholarship in accurate representation and attribution of sources; and
    • displays accurate spelling, grammar, and punctuation.

Grading Criteria

Assignment Components
Max Points

Initial response:

  • Was substantive, insightful, original, accurate, and timely.
  • Demonstrated advanced understanding of concepts.
  • Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.
16

Discussion Response and Participation:

  • Responded to a minimum of two peers in a timely manner.
  • Offered points of view supported by research.
  • Asked challenging questions that promoted discussion.
  • Drew relationships between one or more points in the discussion.
16

Writing:

  • Wrote in a clear, concise, formal, and organized manner.
  • Responses were error free.
  • Information from sources, where applicable, was paraphrased appropriately and accurately cited.
8
Total:
40
 
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