Marketing Worksheet

1) Explain what market segmentation is and why it is important.  What are some of the broad bases of segmentation that marketers use?  Give an example of market segmentation that you have observed.2) Describe the stages and aspects of the product life cycle and how they affect the marketing mix.  Give an example of a product in each stage.3) Describe the five-step marketing research process, including types of data produced and research methods used.4) Explain the stages in the consumer decision-making process.  Describe an example of what each of these stages would look like in a real-life consumer decision.5) Describe the cultural and social influences on consumer behavior.  List an example of a cultural influence and a social influence

 

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