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Please read the case study and answer the questions below.

Quelch, John A and Donovan, Lisa D. “Flare Fragrances Company, Inc: Analyzing Growth Opportunities”. Retrieved from Harvard Business Publishing.

Link to Article

  1. Assess the strengths and weaknesses of Flair’s position in the women’s fragrance market.
  2. What are the pros and cons of Flare’s possible growth strategies? 
  3. Should Flare begin drugstore distribution? If so, explain why and how?

Your assignment should be proofread for correct spelling, punctuation, and grammar.

 
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