Please see the attached instructions. I have already completed step 4.

Step 1 is to review the financial statements the instructions are attached.

MCS asks that analysts review the financial health of the client’s business before starting an assignment.You will use ratio analysis on corporate data. Frank explains to you that the management of Choice Hotels has an aggressive strategy to grow revenues and stock price. And it does so by pushing beyond what might be considered normal business practices and normal ratios.

Ratio analysis is an analytical tool for understanding financial results and trends over time and for providing key indicators of organizational performance. Typically, ratios are calculated by using data from the income statement, balance sheet and statement of cash flows from the 10-K financial report. MCS uses a customized worksheet to report ratio calculations, results, analysis, and recommendations for clients.

Financial ratios are used for many types of businesses in various industries. For a hospitality business such as Choice Hotels, we have selected a set of financial accounting ratios as most appropriate for the client.

Your ratio calculations should be completed in the Business Performance Ratios worksheet in the Project 2 Excel Workbook.

Complete the workbook with data from the 10-K report. You will also need to answer a few questions in the worksheet to you learn the strategy of the management of Choice Hotels.

When you have finished, post the workbook to the submission folder located in the final step of this project. To stay on target, aim to complete this step during Week 3.

Step 5: Prepare Executive Summary

INBOX (1 NEW EMAIL)

From: Frank Marinara, MCS Senior Partner

To: You

Now that you’re at the end of your project with Choice Hotels, please prepare an executive summary based on your analysis and recommendations from the previous steps. This executive summary, along with citations for any sources you use, should be about one page in length. Within your executive summary, you may also want to include an optional reflection on what you could have done better on the Choice Hotels project and how you plan to improve on future projects.

Post your executive summary in the submission folder located in the final step of this project.

The executive summary should demonstrate your ability to think critically. This is your chance to be recognized for your knowledge in the accounting and finance field.

Thanks for your continued efforts.

Best,

Frank

Complete your executive summary in Week 4. When you have completed Step 5, proceed to Step 6, where you will submit all work for Project 2.