Positioning, Branding, and IMC Strategy Worksheet

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The SBU is Corning Inc.

All details are list in the document that I attached below.

  • ULO 1: Distinguish how marketing managers position products in the marketplace and the impact of these decisions.
  • ULO 2: Justify the creating of branding strategies utilizing marketing strategy tools of positioning and perceptual mapping.
  • ULO 3: Evaluate alternative branding positions to choose a strategy that leads to competitive advantages.
 
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