Social Media Analytics in Marketing Discussion

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I’m working on a marketing question and need an explanation and answer to help me learn.

 

  1. How important are social media analytics in the world of marketing?
  2. Describe some key metrics that matter for your business, including the following: reach, impressions, clickthroughs, conversions, view-throughs, engagements
  • What social media metric do you think is the most influential and powerful in marketing?
  • Give an example of a brand and metrics you think are most important for them.
  • What are SMART objectives? Why do they matter when setting social media goals?
 
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