strategic communication 8
After reading the textbook assignment and module resources, create an initial post based upon this scenario:
You are the top salesperson for XYZ Company and have unknowingly sold faulty products to 15 customers. Are there contextual or environmental factors that might affect the delivery of your message? Which channel and medium of communication would you select for dealing with this problem and why? Would you utilize more than one channel? If so, in what order would you share the information?
ONE TO TWO PARAGRAPHS
Textbook: Managerial communication: Strategies and applications. Hynes & Veltsos 2019
Article: Crisis Communications: Managing Corporate Reputation in the Court of Public Opinion
Article: Friday Five: Make It or Break It—How to Respond to a Crisis
Article: Dolce & Gabbana Respond to Backlash Over Their Remarks About Gay Families: Article
Video: BP Gulf Communication
Webpage: Apple’s Response to iCloud/iPhone Celebrity Photo Hacking Scenario
APA STYLE
GUIDELINES ATTACHED
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