Strategic Implementation and Control Marketing Plan Paper
Strategic implantation control provides an additional source of feedforward information. Implementation control is designed to assess whether the overall strategy should be changed in light of unfolding events and results associated with incremental steps and actions that implement the overall strategy. Strategic implementation control does not replace operational control. Unlike operations control, strategic implementation control continuously questions the basic direction of the strategy. The two basic types of implementation controls are:
Monitoring strategic thrusts (new or key strategic programs). Two approaches are useful in enacting implementation controls focused on monitoring strategic thrusts:(1) one way is to agree early in the planning process on which thrusts are critical factors in the success of the strategy or of that thrust; (2) the second approach is to use stop/go assessments linked to a series of meaningful thresholds (time, costs, research and development, success, etc.) associated with particular thrusts.
Milestone Reviews. Milestones are significant points in the development of a program, such as points where large commitments of resources must be made. A milestone review usually involves a full-scale reassessment of the strategy and the advisability of continuing or refocusing the direction of the company. In order to control the current strategy, must be provided in strategic plans.
Prompt
- Controls are the way in which an organization measures of monitors everything it implements. How will your chosen company know if the marketing plan you have designed is working? How will this be measured?
List two controls YOU suggest for the company to measure the ideas you have created and how these controls will be applied, reviewed, and quantified including time frames
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