Strategy Development

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This assignment consists of two (2) sections: a final capstone project plan and a closing process PowerPoint presentation. You must submit both sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for.

Section 1: Final Capstone Project Plan

You are now in the final stage of the capstone project development. All previous documentation should be combined into one (1) document that will serve as the statement of work for the project. Your goal is to have the CEO of your chosen company and his leadership team approve your strategy recommendations. The presentation should be very detailed in order to address potential concerns and provide support for your recommendations. However, the executive team is only interested in a thirty (30) minute summation. Therefore, you also must create a compelling executive summary that is supported by your detail that convinces the executive team that it should move forward with your recommendation.

  1. Develop a twenty to thirty (20-30) page project plan in which you:

a. Write a two to three (2-3) page executive summary in which you provide a high-level technical overview of your project where you address the following from the case study:

i. Strategy Development

ii. Innovation and Competitive Analysis

iii. Exploiting Innovation

iv. The Organization’s Response to Change

b. Combine all previous documentation for Project Deliverables 1-4 in which you provide all aspects of the strategic management process into the project plan.

c. Compile all the quality resources from the previous deliverables. Note: Wikipedia and similar Websites do not qualify as quality resources.

Section 2: Closing Process PowerPoint Presentation

In addition to your detailed executive summary, you must present your findings to the executive team and the venture capital group that along with the executive summary will convince everyone that your solution is optimal.

Your PowerPoint must have speaker notes and these speaker notes must be written as if you were presenting this project to your client. A template is provided for your use. You can modify the template based on your professor’s instructions. Do not omit any information from the template because the information aligns with the rubric. Note: The template can be found here.

2.      Prepare a nine to fifteen (9-15) slide presentation in which you:

a.      Include a title slide and a slide in which you provide the purpose and objectives of the presentation.

b.      Examine your chosen company’s competitive environment.

c.      Determine your chosen company’s main strengths and weaknesses.

d.      Determine and evaluate two to three (2-3) strategies to exploit its innovation breakthroughs.

e.      Recommend a strategy for your chosen company.

f.       Advise key strategic implementation approach.

g.     Include a summation slide in which you provide the key takeaways for the CEO.

Your presentation must follow these formatting requirements:

  • Use the PowerPoint presentation template that can be found in the online course shell. Your professor will inform you if the template can be modified.
  • Provide a references slide. The Reference Slide must follow APA format.
  • Create Speaker Notes to accompany each slide that emphasize and embellish the key points to the stakeholders. Please be clear and thorough as if you are actually presenting.

The specific course learning outcomes associated with this assignment are:

  • Demonstrate an understanding of the need for strategy and methods for developing a business strategy within an organization.
  • Apply analytical, technical, and research skills to assess and measure the value of organizations.
  • Examine competitive analysis strategies through the use of frameworks.
  • Determine competitive advantage strategies that fit an organization.
  • Assess methodologies and approaches to adapting organizations for the changing strategic environment.
  • Analyze competitive forces across dynamic and mature environments.
  • Assess value creation strategies by using a framework adaptable to the strategic environment (e.g., vertical integration, global strategy, and multinational corporation) that an organization operates in.
  • Analyze strategies for exerting the internal leadership needed to drive the implementation of diversification and corporate strategic initiatives in order to improve operating excellence.
  • Assess external growth strategies and the trends in strategic management in a competitive environment.
  • Use technology and information resources to research issues related to business strategic management.
  • Write clearly and concisely about topics related to business strategic management using proper writing mechanics and technical style conventions.
 
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