Univesity of Toledo Marketing Discussion

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Gillette, which dominates the global razor business, has long followed a simple and lucrative strategy:  Add new features and raise prices.  But the 115year old brand is changing tactics by slashing prices and putting a new focus on its cheaper products.

Step 1: For more, read the following WSJ article:Gillette, Bleeding Market Share, Cuts Prices of Razors.docx

Watch WSJ video:  https://www.wsj.com/articles/gillette-bleeding-market-share-cuts-prices-of-razors-1491303601?mg=id-wsj

Step 2: Answer the following discussion questions:

  1. Does Gillette’s strategy make good business sense?  Why or why not?
  2. Is there an alternative strategy that Gillette might wish to pursue to maintain its share?
  3. Comment on at least two other people’s answers.
 
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