week four discussion regulating commercial speech
I need a discussion post for the following instructions. I also need two reply posts for two students. I have attached the students’ posts as well. Please respond in discussion format, so as to add to the conversation. It just needs to be at least 100 words and, in a style, similar to the example I attached in the instructions. It’s like a conversation kind of reply, but also adding to what the students post is about.
Week Four Discussion: Regulating Commercial Speech
Discussion Board Overview
- Examine the hypothetical scenario below, and craft one initial postand at least two response posts
Discussion Board Goals
- To understand the effect governmental regulations and agencies have on the communications industry
- To explore how the FTC regulates commercial speech
Instructions
Initial post (at least 400 words):
Examine the hypothetical below, and craft an initial post. Upload your post to the Week Four Discussion Board on FSO.
You are the public relations (PR) representative for a video game company. The advertising department is creating a television ad about a video game that is launching, and you have been asked to write additional PR material related to the launch. The new video game, “Smack the Slug,†claims to improve the reaction time of children by 200%. You know that no formal studies have been done, and that the information was based on testimonials. Nevertheless, your boss has asked you to include this claim in your material.
- How does the FTC define deceptive advertising?
- Do you have any concerns about including the claim in your PR material? How will you respond to your boss?
- If the FTC decides an ad is deceptive, what penalties can it impose?
- How might an ad agency, PR firm, or website designer be held liable for any deception?
Response post (at least 100 words per response):
Review the Discussion Board Rubric, and respond to at least two of your classmates’ posts, using the RISE model as your guide – Reflect, Inquire, Suggest, and Elevate.
Discussion Due Dates and Guidelines
- Initial post must be at least 400 words
- Response post must be at least 100 words per response
- Any outside sources must be properly cited
- Check for spelling and grammar errors before uploading your posts
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