Your client is very excited about some of the research that you have already done on repositioning the company’s brand using the 4 Ps of the marketing mix. You have been asked to prepare brief proposal to show your progress on repositioning the brand in the marketing plan using a strengths, weaknesses, opportunities, and threats (SWOT) analysis.
Prepare a brief proposal in PowerPoint that illustrates how a SWOT analysis can help reposition your selected product. Your proposal should include the following sections:
- Title slide
- Company and product overview: Use information that you have already researched from previous client presentations to briefly describe your client’s company and product. (1 slide)
- SWOT analysis: Perform a SWOT analysis on your company and brand: 1 slide for each SWOT component. (Totaling 4 slides)
- Brand recommended positioning strategy: Based on your brand’s personality that you have determined from the four pillars, add a recommendation for a brand positioning strategy and how you think the brand should grow in the future. Include consideration of how research can assist the company in understanding its economic value in the marketplace. (1 slide)
- References slide