Competitive Advantages Marketing Report

Initial strategy

What is your recommended (provide rationale) long-term competitive position for your firm?

What is your strategy to accomplish these goals?

Initial strategy:
What is your recommended (provide rationale) long-term competitive position for your firm?
The long-term position we want to achieve is the market leader, because we are the bottom of the real period and have learned a lot lessons (pricing R&D), so we want to play well in this simulation
Start with target prof and savers, then expand to other attractive segments, such as high earnets and shoppers

What is your strategy to accomplish these goals?
Product: Blue Ocean Strategy, the first to enter vodite, using the semantic scale to derive the required natures and perform R&D
Channels: Attach importance to channel development, give channels heavier investment, and ensure consumer purchase experience
Marketing: Precise market positioning

 

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