Importance of Brand Loyalty Discussion Paper

Students will write 1000-words minimum on the brand loyalty. An expert in this field is Frederick Reichheld who has written several books on this topic including The Loyalty Effect or Loyalty Rules. As he stated, “Without trust, there can be no loyalty – and without loyalty, there can be no true growth.” Again, this course has a customer-centric marketing emphasis. Your HBR package has an article by author Reichheld, but you are expected to research and find two other Reichheld sources plus two Marketing Journal articles by any authors to support your write-up on the importance of Loyalty (minimum of three references). The premise of the paper will be whether or not brand loyalty is dead OR is it still important to businesses and customers today and why? Integrate a Biblical verse into this paper and include a separate subject header / paragraph for this and how it connects to brand loyalty and being a Christian.